1. Why marketing, promotion and distribution?
2. Define your audience
3. Creating and marketing your package
This workbook is essential for anyone wishing to learn how to promote and market themselves in the music industry. It covers information about how to research and find your music industry target, as well as putting a package together, and targeting the media with press releases.
Each chapter contains its own specific project, with comprehensive web links and reading lists. Extension activities are also provided for students who can move quickly through the project work.